Why Do You Need a Visual Strategy?

In the information-overloaded social media era, unified visual style helps users quickly recognize your content, building brand awareness and trust.

Core Elements of Visual Strategy

1. Color System

Choose 2-3 primary colors and maintain consistency across all content. Can be brand colors or a color scheme matching your content tone.

2. Style Positioning

Define your overall content style: minimalist, vintage, vibrant, professional, etc. This guides all image generation direction.

3. Layout Standards

If adding text to images, maintain consistency in font, size, and position.

4. Image Ratios

Choose appropriate ratios based on platform: 3:4 for Xiaohongshu, 1:1 for Weibo, 2.35:1 for WeChat articles, etc.

Using AI to Maintain Consistency

In FavCraft, you can:

• Save frequently used prompt templates
• Stick to a specific scenario preset
• Include fixed style descriptors in prompts

Implementation Suggestions

1. Create a visual guide document recording colors, styles, and common prompts

2. Batch generate a week's worth of images to ensure style unity

3. Regularly review and optimize your visual strategy

Case Analysis

Successful accounts often have distinctive visual characteristics that followers can recognize at a glance while scrolling. This recognition requires long-term commitment to a unified visual strategy.