What Are Pinterest Idea Pins?

Idea Pins (formerly Story Pins) are Pinterest's multi-page format that lets you share ideas through a series of images or videos. Unlike regular Pins, Idea Pins don't link externally—they're designed to keep users engaged on Pinterest, which the algorithm rewards with higher reach.

Why Idea Pins Get More Reach

Pinterest actively promotes Idea Pins because they increase time spent on the platform. Creators report 5-10x more impressions with Idea Pins compared to standard Pins. They also appear in a dedicated tab on your profile, giving them extended visibility.

Ideal Specifications

Aspect Ratio: 2:3 (1000x1500 pixels recommended)

Number of Pages: 5-20 pages

Content Types: Images, videos, or mix of both

Content Ideas That Work

• Tutorials: DIY projects, recipes, makeup looks
• Inspiration boards: Room decor, outfit ideas, color palettes
• How-to guides: Step-by-step instructions with visuals
• Tips & Lists: "10 ways to..." format works great
• Before & After: Transformations, renovations

Creating Cohesive Idea Pins with AI

The key to engaging Idea Pins is visual storytelling. Each page should flow naturally into the next while maintaining consistent style.

AI Prompt Template:

"[Subject/Theme] for Pinterest Idea Pin, cohesive visual story, [style description], consistent color palette of [colors], 2:3 vertical format"

Example: "Minimalist home office setup ideas for Pinterest Idea Pin, cohesive visual story, Scandinavian aesthetic, consistent color palette of whites, natural wood, and sage green"

Optimization Tips

1. Strong opening page - It's your thumbnail, make it count

2. Use text overlays - Pinterest users expect helpful text

3. Tag relevant topics - Helps Pinterest distribute your content

4. Post consistently - Idea Pin creators who post daily see best results

5. Use carousel mode - FavCraft ensures every page has matching visual style